Picking Your Topic

It makes sense that your subject will have an influence on how much of a return your site brings in from Adsense. After all, the number of readers will have an impact on the number of people checking out the ads, and the topic will inevitably have an effect on the number of readers. As much as you may love French jazz music, for example, it’s less likely to pull in big numbers than Hollywood blockbusters.

This leads many people to think that they should ignore the niches that are more esoteric, which in fact really define the term “niche”. However, there is a growing body of opinion that suggests that, contrary to the received wisdom, a beginner should start with a lower-paying niche. Sure, it won’t bring in big money, but it is a gentler learning curve.

The bigger a crowd gets, the narrower its interests are. One person may like French jazz, as mentioned above. Then if you put them in a room with 99 other people they may be the only one who likes French jazz, one of ten who like jazz, and one of fifty who like music. It goes without saying that the more specific you get, the less interest there will be.

To reach a bigger crowd, you need to be more general, but the tricky part is that there are already plenty of sites catering to that. What you should look to do is begin by writing about what you know, so that you learn the process without having to stick to something you are less sure about. As you learn the vagaries of the process, you can then build a money-maker using what you have learned.

Where Should The Ads Go?

If you want to have success with Adsense, the way you put your site together is going to be important. Many people think that as long as there are ads, and they are somewhere near the content, they will score a lot of clicks. This just isn’t the case. Indeed, Google themselves have published extensive details of what makes a page more likely to score using Adsense.

Ad placement is a very important part of the equation. No doubt, there are some aspects of this you will have worked out for yourself – for example, if the ads are right down at the bottom of the page, they are unlikely to deliver many clicks because fewer people read that far down. If the ads are right above the content, they will be clicked more often, because they are right in the eyeline of the reader.

It is also fair to say that ads on the left hand side of the screen garner more clicks than those on the right – at least, they do for most languages. This is because we read from left to right, and when we reach the end of one line we go back to the left to start another one. Ads on the left catch the eye more than those on the right.

This does not mean that ads on the right of the screen will just be ignored. Your content has a part to play, and how you set up your website. If, for example, you have a list of useful links or a blogroll on the right of the page, then you will get more clicks for ads placed there than otherwise. The closer ads are to something relevant, the more they will interest a reader.

Why Does Adsense Work?

With the right tools, and done the right way, any job can be done successfully. It helps, of course, to know exactly what you are doing and why it works. Without this knowledge, it is only to be expected that things will go a little wrong from time to time. Hence, if you want Adsense to work for you, you need to know how it works and why it works. That way you can make sure you get it right.

It would be tricky to explain exactly the coding and the technical wizardry which goes into making Adsense work – and would take a very long time as well as possibly a course of lessons in advanced computer technology. What is easier to explain is why it works for some users and not for others, and how you can make it work for you.

There are a few things you need for Adsense to work. The first of these is a website – without that, you have nowhere to place ads. More specifically, you need content – a reason for people to come to the site – so you will need to write this or have it written for you. This content will need to include keywords, so that advertisers know that you have the right subject matter to make their ads attractive.

Finally, you will need to actually sign up to Adsense to make any of this matter at all. You can stuff your site with excellent content, which is keyword relevant and well-written – but if there’s nothing to click you will not get paid. So in order to make sure your Adsense campaigns are successful it is essential to write well, include keywords, have a site worth visiting and be signed up to place ads.